Population growth
Population growth and rising living standards increase consumption. Economic growth boosts the demand for packaging materials.
Urbanisation
More than half the world’s population lives in urban areas. Cities are the engines of economic growth. Urban lifestyle increases the demand of packed products. Paperboard packaging enables an effective and safe distribution of goods and is easily recyclable, which decreases waste and supports the circular economy.
Climate change
Climate change concerns us all, and our future must be based on the resource-efficient use of sustainably produced renewable natural resources. Wood-based products play an important role in creating a low-carbon economy and mitigating climate change.
Biodiversity loss
Biodiversity loss must be prevented, because biodiversity is a prerequisite for life. We ensure that the wood we use comes from responsibly managed forests that grow more than they are used. It is important to us to safeguard biodiversity, which also makes nature more resilient to climate change.
Digitalisation
The strongest trend in technology is digitalisation, which renews consumer behaviour, customer experiences and industry. Digitalisation produces a vast amount of data for industries, which companies can use in basically all operations, from wood procurement to customer work.
