As pralines are food products, impressive packaging isn't enough. The packaging also needs to protect the products from air and light, and the pralines must remain intact and tasty. Suitable grease and moisture resistance are a must. "No one wants to buy a broken heart, let alone receive one as a gift," says chocolate entrepreneur Juri Kaskela with a laugh.
Kaskela is the owner of Kultasuklaa, a Finnish family enterprise, that has been making hand-finished chocolates at its factory in Finland since 1990. Kultasuklaa wanted to have less plastic and chose for its It's all about love praline box eco-barrier paperboard MetsäBoard Prime FBB EB.
The four-praline box was designed by Packaging Services Director Ilkka Harju and his team at Metsä Board. The packaging has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The heart-shaped pralines are protected by eco-barrier paperboard on the packaging's inner surface. The grid that keeps the pralines in place and separate is made from a single piece of eco-barrier paperboard. Eco-barrier is bio-based, recyclable, and biodegradable. As the paperboard is plastic-free, it does not require plastic separation and can easily be recycled together with paper or paperboard sorting if the consumer has access to those facilities.
Juri Kaskela was very pleased with the minimalist but fresh outcome and says that Finland has amazing expertise in paperboard.
The text on the packaging is beautifully foil-laminated, and its tone is consistent with the pralines. The packaging is made from pure fresh fibre and was converted by Prem and Cadpack in Finland.
