For the challenge of combining sustainability and value, Playbrush relied on the expertise of international packaging converter Cardbox Packaging. The latter chose the lightweight MetsäBoard Pro FBB Bright 350g/m2 a paperboard made from pure fresh fibre from sustainably managed Northern European forests.
The result was a glossy packaging on the outside in a rich dark base colour, with embossing and foiling for a premium feel, and is completely without plastic. A clean, structured layout, was completed with a two-part inlay, also made of paperboard, in which accessories such as chargers can be packed discreetly and securely.
The attractive packaging won the Audience Award at the Carton Austria Awards 2022.