Metsä Fibre’s strategy guides the company’s development and strengthens our competitiveness in a changing global market. At the heart of the strategy is one clear objective: to ensure the profitability of the business and our company’s competitiveness both in the short and long term – through continuous renewal.
Better everyday life through Nordic wood
We all share a common purpose at Metsä Group: we create better everyday life through Nordic wood.
Nordic wood is at the core of everything we do. It is the main raw material of our products and an important competitive factor for us. We ensure that forests remain vital also in the future and increase the value of forest owners’ forest assets by creating high-quality wood-based products. That is why: better everyday life through Nordic wood.
In Metsä Fibre, we want to be the world’s most competitive supplier of softwood pulp and build sustainable profitability in the sawn timber business from Nordic wood.
Together we are building Metsä Fibre that is competitive, customer-centric and continuously renewing – and that creates better everyday life through Nordic wood also in the future.
Be open, be bold and make an impact
Our values guide our decision making and collaboration, and help us achieve our goals. They guide our actions, strengthen our culture and help us succeed as one team.
Be open. We ask, listen and share. Collaborate and encourage each other. Through openness, we build trust, appreciation, and stronger relationships.
Be bold. We are curious, experiment and renew. We accept mistakes and learn from them. Through bold thinking, we challenge each other and the status quo and turn ideas into reality.
Make an impact. We can make a difference with our own actions. We deliver results and keep raising the bar. We create value for Metsä, our customers, owners and society.