In 2025, Tento proudly celebrates 30 years of bringing softness and quality into homes across the Central Eastern European countries. This anniversary marks a significant milestone in our journey, showcasing Tento’s unwavering commitment to delivering premium tissue paper, marked with the beloved lamb that has made Tento the household name for three decades.
Tento has been synonymous with softness, quality, and close-to-home production. A Nepa study conducted in 2024 revealed that 39 % of consumers from Czech Republic and 53% of consumers from Slovakia perceived Tento as soft in touch, seeing softness as one of the key Tento products characteristics. To underline the soft touch of Tento, we are introducing a refreshed slogan: TOUCH OF SOFTNESS. This update reinforces our deep roots and connection with communities.
The festive limited edition packaging for Tento’s 30 year’s anniversary highlight select products in Czech Republic, Slovakia and Hungary, bringing the celebration to stores and homes, with the beloved lamb, Tento’s iconic symbol. Limited-edition designs will appear 8-roll toilet paper Classic and 2-roll household towel Kitchen products across the countries.
This anniversary is more than a celebration; it’s a reaffirmation of Tento’s promise of quality and softness. By emphasizing locality, we aim to strengthen emotional connections with consumers while promoting sustainability and supporting local economies. The campaign also boosts Tento’s market leadership by enhancing visibility and driving sales growth.
As a gesture of gratitude, Tento is launching a raffle where consumers can celebrate with us during April-May and August-September to win prizes soft in touch, created based on Tento lamb. Consumers can participate by buying our Tento products and putting their receipts on the raffle website. In 2025, our goal is to strengthen Tento´s brand image as high quality and soft and develop connection with the lamb character.
Join us as to celebrate 30 years of softness, quality, and local connection. Together, let’s honor Tento’s legacy and look forward to many more years of trusted excellence.
For more information about the campaign and how to participate, visit Tento or follow us on social media.