The study compared the carbon footprint of Lambi’s fresh fibre toilet tissue made in Mänttä to typical European alternatives: Eucalyptus toilet tissue, which relies on 80% Latin American eucalyptus pulp and 20% European softwood fibres, and a tissue product made of recycled fibres. In the study, Metsä Group’s Lambi product was compared to average alternative products, not to products produced by any specific producer. Based on a defined functional unit for fair comparison – one roll of toilet tissue - the findings indicate that Lambi fresh fibre tissue has a 36% lower carbon footprint compared to European eucalyptus-based average tissues and a 45% lower footprint than European recycled fibre based tissues.
These calculations* assumed that the reference products are produced in Central Europe. The assessment has been verified by RISE and Ramboll, and the verification statement is available on Metsä Tissue’s website. The smaller carbon footprint of Lambi toilet tissue stems from the use of Nordic fresh fibre produced resource-efficiently and the considerable share of renewable energy used in production
“We are proud to show that by buying Lambi products produced locally in Finland, it is possible to reduce the estimated climate impact by clearly over a third, when comparing to average European alternatives, and almost by half when compared to European recycled-fibre based alternatives. We have seen several imported tissue paper products find their way to the tissue shelves in Finland. When choosing a product for daily use, it is important to know that there are alternatives that can help to reduce emissions and are not transported over unnecessarily long distances. In addition, local production brings with it many other significant benefits, such as local employment and investments” says Johanna Kesti, SVP Marketing, Communications and Sustainability at Metsä Tissue.
*The comparative lifecycle assessment study (fossil GWP) was done by AFRY and 3rd party verified by RISE (Research Institutes of Sweden) and Ramboll (2024). The carbon footprint is calculated per toilet paper roll (3-ply paper) following ISO 14040 and 14044 standards, with scope from cradle-to-customer warehouse (including packaging). The main sources of data for the reference products are Ecoinvent 3.9.1 for Tissue paper production (2022) and Wellenreuther, F., Detzel, A., Krüger, M., Busch, M., ifeu & Heidelberg (2022). Updated life-cycle assessment of graphic and tissue paper. The LCA-report is available upon request and the verification statement can be accessed on Metsä Tissue’s website.
The life cycle analysis study for Lambi was conducted using 2023 data, where the raw material for Lambi was sourced from both Metsä Group's Rauma pulp mill and Äänekoski bioproduct mill. In Lambi's latest recipe, only pulp from Metsä Group's Äänekoski bioproduct mill is used, further reducing the emissions of the pulp raw material compared to previous data.
More information on the principles of regenerative forestry, which Metsä Group committed to in spring 2023:
https://www.metsagroup.com/fi/puunhankinta/kestava-kehitys/uudistava-metsatalous/
Further information: Johanna Kesti, SVP, Marketing, Communications and Sustainability, johanna.kesti[@]metsagroup.com, Metsä Tissue and Joanna Linnermo, Director, Communications, Metsä Tissue, tel. +358 40 555 5868, joanna.linnermo[@]metsagroup.com