The visual world of our illustrations is aligned with the design drivers of Metsä Group: Clarity, Closeness and Cutting edge.
It’s our style to keep things simple and clear. Our illustrations are positive, true and straightforward. We use simple and clean lines with the geometric shapes inherited from the Metsä Group moosehead symbol.
Creating illustrations
The colour specifications, ready-made elements and principles of construction can be found in separate illustration guideline.
The use of Metsä Group’s brand colours along with selected earthy, muted tones create a sense of rootedness and honesty. The rich use of colour helps to highlight the diversity of forest ecosystems, people and their surroundings.
Always use a professional illustrator or graphic designer, when creating illustrations.
