Metsä Group’s posters are clear and precise in visual appearance. Their consistent yet adaptable grid-based understructure allows purposeful compositions for various kinds of visual communication needs.
Metsä Group’s posters are clear and precise in visual appearance. Their consistent yet adaptable grid-based understructure allows purposeful compositions for various kinds of visual communication needs.
Design considerations
White space can be used effectively to create an element of tension, rhythm and interest without sacrificing consistency. It is highly advised to retain to only two type sizes to avoid unnecessary complexity.