Metsä Group’s publications utilize a clean, strong and simple style that evokes an honest and insightful appearance. The publication guidelines consist of principles and definitions for the covers as well as inside page layouts.
Metsä Group’s publications utilize a clean, strong and simple style that evokes an honest and insightful appearance. The publication guidelines consist of principles and definitions for the covers as well as inside page layouts.
Cover layouts
Publications cover layouts contain fixed positioning and scale for elements such as image, logos, publication titles etc. Predetermined layout templates are available for general as well as product publication covers.
Inside pages
Metsä Group's publications utilize a six-column grid-based understructure that can be used to create consistency, integrity and control over various kinds of content. The use of white space as a calming structural element is crucial to the publications.