Typefaces and the way they are used is a key part of Metsä Group’s corporate identity. This section contains the definitions for Metsä Group’s corporate typefaces and typography.
Metsä Group typeface
Primary typefaces
Benton Sans is defined as the primary typeface family. Select styles of Benton Sans can be used diversely in various applications.
Arial is the substitute typeface for Benton. It is used primarily in digital tools, such as PowerPoint and Word documents.
In instances, where Benton is not available, for example cyrillic text, Arial cyrillic is applied.
Typography
Following principles have been defined for Metsä Group’s identity to ensure a clear and uncomplicated typographic consistency regardless of media.
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A pdf version of the guidelines can be downloaded from the following link in case you need a printer-friendly off-line hard copy of the guidelines.