Consumers’ trust in the production chain of food is high, particularly in Finland and in the other Nordic countries. This trust, though, is easy to lose. This is why only highly reliable partners are good enough for the production chains of global brands.
Good packaging protects both the product and the consumer, and as a packaging material, fresh fibre paperboard has an advantage. Paperboard made from fresh fibre is safe to use in packaging for foodstuffs and in food service. It does not pass on any flavour, odour or harmful substances to the food.
The safety of Metsä Board’s paperboards is ensured at every stage of the production chain. As part of Metsä Group, we have a unique role to play in this: the raw material chain is in our own hands, from the forest to the finished paperboard. All work phases in the production affect the purity and safety of paperboard. Therefore, hygienic paperboard can only be made from pure pulp.