When we look after the growth and biodiversity of forests, they grow more than they are used, while providing a home for more than 20 000 species. The wood in turn is used to create homes for people, too. Large logs provide carbon storing building material. Making space for new trees through forest thinning provides us with small trees. They are processed into fibre products, such as toilet paper, kitchen rolls and paper hand towels, that advance the health and well-being of millions of people.

Toilet paper, kitchen rolls and paper towels are part of our journey from our first gasp of breath to our last. Life without them would be difficult, but by buying locally, responsibly produced tissue products, you ensure not only your personal hygiene, but also the growth and welfare of Finnish forests.