Paperboard excellence

Protecting products as nature intended

Sustainable packaging calls for utilising nature’s own material which is renewable and biodegradable.

In addition, unlike some other packaging materials, paperboard is effectively recycled. This means it globally protects billions of products and goods every day just as nature intended.

Excellence also stands for innovation; new paperboard products are in the pipeline to offer more sustainable choices.

Nothing goes to waste in paperboard production

Resource-efficiency means that we are using the different parts of a tree where they create the most value. Timber logs contribute to creating long term carbon storages like buildings and furniture. Pulpwood, in turn, provides us with the finest fibre, which is processed into products, e.g. paperboard, that offer alternatives to fossil based materials – the side streams enable other bioproducts and provide power to the process as well as to surrounding communities.

One single tree from forest thinning turns to roughly 1000 paperboard packages.

While larger timber logs are used as valuable carbon storages in buildings or furniture, a pulpwood, that is smaller in size, is processed into paperboard and it can make a big difference.

173 kg is the amount of packaging material that an average European uses annually.*

Demand for sustainable packaging is continuously increasing and driven by megatrends such as growing population, urbanization and increase in standards of living. A tremendous impact can be achieved when millions of people can make better choices on a daily basis.

*European Environment Agency 2017